Wednesday, October 19,   2005
4:00 – 5:35 PM

San Jose City Hall
Room W120
200 East Santa Clara Street
San Jose, California

 

The Santa Clara Valley Transportation Authority (VTA) created the Ridership Initiative to Develop Energy-efficiency (RIDE) Task Force on September 1, 2005 at the request of a broad based coalition of community interests. 

The Task Force will consist of 20-25 community, business and labor leaders charged with exploring new, innovative and cost-efficient methods of increasing bus and light rail transit ridership. The Task Force’s proposed vision is “To create an open process that produces workable, reasonable and cost-effective strategies that increase VTA ridership for both the near and long term.”

AGENDA

1. CALL TO ORDER/INTRODUCTIONS: 4:00 PM

2. PUBLIC PRESENTATIONS: This portion of the agenda is reserved for persons desiring to address the Committee on any matter not on the agenda.  Speakers are limited to 2 minutes.  The law does not permit Committee action or extended discussion on any item not on the agenda except under special circumstances.  If Committee action is requested, the matter can be placed on a subsequent agenda.  All statements that require a response will be referred to staff for reply in writing.

3. Establish Task Force Ground Rules: 4:20 PM

4. Review Task Force Background, Goals and Expectations (Brownstein): 4:30 PM

5. Review VTA Policy Framework (Campos): 4:40 PM

6. Receive VTA Staff Presentations (Burns): 4:50 PM

• Ridership: History, Trends & Influences  (Capps)
• Marketing Plan  (Alaniz)

7. Discuss Initial Task Force Work Plan (Brownstein): 5:10 PM

8. Determine Task Force Meeting Schedule: 5:20 PM

9.  ANNOUNCEMENTS:  5:30 PM

10. ADJOURN:  5:35 PM