VTA in Partnership with the 2020 Census

Designs should appeal to a diverse public and provide information on the multiple ways to complete the 2020 Census including online, by phone, by mail, or via in person visit with Census worker.

All designs must incorporate the following:

• Everyone Counts! ¡Todos Cuentan! Mỗi Cư Dân Một Phần Chính Yếu của Thống Kê Dân Số 2020 www.2020census.gov

Additional text may be considered, but is not required. The city and VTA must approve all additional translations. In general, graphics are preferred to text.

Each design submission must include a horizontal (3:1 ratio), vertical (2:3 ratio), and square (1: 1 ratio) format. Some layout adjustments may be requested to the design, if selected, to accommodate VTA display formats so a flexible design format is encouraged. For the initial design selection, images must be submitted as a jpg and may not exceed 5 MB. Should your

design be selected, a vector image with a resolution of at least (300dpi) in a horizontal format (88”w x 30”h), vertical format (48”w x 69”h) and square format (dimensions 50” x 50”) will be required to print. If a high resolution vector file is not available, the artwork will not be printed and one of the honorable mention designs will be selected in its place.

If selected as a finalist, logos for the City of San Jose and VTA will be provided.

• Effectiveness in conveying information about the 2020 census
• Ability to motivate people to participate in the 2020 census
• Successful incorporation of the theme “Everyone Counts!”
• Artistic Quality and Professionalism
• Ability of design to be adapted to multiple formats
• Bilingual designs are encouraged (using text provided)

• Applicant must be currently enrolled at a public or nonprofit college or university in Santa Clara County, including De Anza College, Evergreen Valley College, Foothill College, Gavilan College, Mission College, San Jose City College, San Jose State University, Santa Clara University, Stanford University, and West Valley College.
• Applicant must be at least 18 years of age as of November 21, 2019.
• Artwork must be the original work of the applicant (i.e. no copies of cartoons or artwork created by other people, including photographs).
• Only one submission per individual. If a team or group of individuals submits a design, the individual members of the group cannot submit additional designs as an individual or as members of another group.
• Only complete submissions in the specified format will be reviewed. A complete submission includes a signed release form allowing VTA and the City of San Jose to reproduce artwork.
• Designs must be non-partisan and adhere to VTA’s advertising policy, which prohibits the use of demeaning or disparaging content, profanity, violence, unlawful goods or services, unlawful conduct, obscenity or nudity, prurient sexual suggestiveness, “adult” goods or services, promotion of alcohol, firearms, tobacco or marijuana sales, content that is false or misleading, defamatory, political, religious, or adverse to VTA. Please see VTA Advertising Policy CS-PA-PL-2016 Version 02, Section 4.3 for more details.

Every 10 years, the U.S. Census Bureau sets out to count every person living in the United States — regardless of age, citizenship status, and gender. Getting the 2020 Census right is important for all our communities — particularly those most likely to be undercounted.

Census data impact us every day. Businesses such as banks and financial institutions, utility companies, health care companies, retailers, and manufacturers rely on accurate census data to track consumer behavior and make strategic and operational decisions. Census data determines political representation and federal funding for critical programs that support education, housing, transportation, social and emergency disaster relief services. The census survey is short and on average takes about 10 minutes to complete it.

Starting in March 2020, people will be able complete the census over the internet, by telephone, by mail (paper survey) or via in-person visits from Census workers. Information collected is confidential and protected by federal laws, and can only be used to produce statistics. For more information about the 2020 Census, visit www.2020census.gov