Transportation Demand Management (TDM) is a set of strategies that aim to reduce traffic congestion and improve mobility by changing how, when, and why people travel. Instead of building more roads, TDM promotes options like carpooling, transit, biking, walking, and telecommuting. It also supports policies and programs that make these alternatives easier and more appealing. The goal is to use the transportation system more efficiently while reducing environmental impacts and improving quality of life.
Key elements of TDM include:
- Behavioral change strategies: Encouraging people to choose alternatives to driving alone through education, outreach, and incentives.
- Policy and program tools: Implementing flexible work hours, telework programs, parking pricing, and employer-based commuter benefits.
Supportive infrastructure and planning: Coordinating with land use planning, improving access to transit and bike facilities, and designing walkable communities.
Guaranteed Ride Home
Looking to take transit, bike, or walk to work or school but worried about what you would do in an emergency?
Transit Oriented Communities
VTA has a strategy for a different kind of growth: Transit-Oriented Communities (TOC)
Equitable VMT
The Equitable Vehicle Miles Traveled (VMT) Mitigation Program aims to reduce the amount of driving from land use developments in Santa Clara County, working across jurisdictional lines and improving travel options.
SmartCommute
Are you ready to earn rewards as you commute to work? Join VTA’s SmartCommute Challenge.
Peery Park Rides
Peery Park Rides is a free on-demand transit service for the northwest Sunnyvale area. It is part of a two-year pilot program to enhance public transportation in the greater Peery Park area.
Express Bus Partnership
VTA reached out to nearly 400 Silicon Valley companies who may have employees who rely on Express bus service. By funding approximately 25% of the fully-allocated cost of the route.
SmartPass
VTA’s SmartPass provides annual calendar-year transit passes for institutions within Santa Clara County. It's a deeply-discounted pass, making it a low-cost benefit to participating organizations.
Learn more about TDM activities at the city level.
| City TDM Programs | Transportation Management Association | |
| Cupertino | Santa Clara | Palo Alto |
| Milpitas | San Jose | Mountain View |
| Mountain View | Sunnyvale | Moffett Park Business Association |
| Palo Alto | ||