Promote experiential retail in which a visit to the retail store or district offers a distinctive experience.
Create a brand or marketing strategy associated to the development area to enhance its identity as it relates to the surrounding community and activate the area through pop-up community festivals and events.
- Encourage or require public art, preferably interactive and photographable, in new development to reflect the character of the local community and help draw in foot traffic.
- Provide shared, communal spaces outside of retail stores such as child play areas, usable open space, and seating.
- Streamline processes for businesses to integrate outdoor dining and/or parklets outside their storefront.
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