Experiential Retail

Promote experiential retail in which a visit to the retail store or district offers a distinctive experience.


Create a brand or marketing strategy associated to the development area to enhance its identity as it relates to the surrounding community and activate the area through pop-up community festivals and events.

  • Encourage or require public art, preferably interactive and photographable, in new development to reflect the character of the local community and help draw in foot traffic.
  • Provide shared, communal spaces outside of retail stores such as child play areas, usable open space, and seating.
  • Streamline processes for businesses to integrate outdoor dining and/or parklets outside their storefront.
Design Guidelines
Policy & Implementation
The Role of Local Government & Transit First Policies
Guiding Principles of Land Use
Flexible Zoning Strategies
Street Design Implementation
Revising Transportation Analysis Practices
Transportation Demand Management
Rethinking Vehicle Parking Requirements
Parking Management
Best Practices to Attract Successful Developers
Clarifying Design Expectations
Integrating Retail into Transit Oriented Development
Community Planning for Rail Transit
Additional Resources
Photo of small park space surrounded by a playground, buildings, and trees
Santana Row Integrates Retail and Open Spaces, San José, CA