Data, Technology, and Pricing to Manage Parking

Accurately assess and evaluate parking demand by using data, technology, and pricing tools. Improve user information, convenience, and safety, and control revenue through use of new technologies, such as real-time data collection.


Consider a variety of approaches to suit project specific needs.

  • Install technological equipment such as magnets, cameras, smart meters, or a sensing platform to determine the number of parked cars in real-time.
  • Disperse real-time vehicle parking information via a smartphone app, on-site displays, or webpage by displaying availability of parking at any given time or trends in parking to predict future demand.
  • Implement parking pricing to reduce vehicle traffic, reduce parking demand at peak times, recover parking facility costs, or generate revenue for other purposes.
  • Use app-based approaches to implement dynamic pricing for off-street and on-street parking resources based upon real-time demand, allowing for payment from anywhere without meters.
  • Consider progressive pricing to allow a higher pricing rate for most favorable parking spots and lower pricing in fringe locations.
  • Target 85 percent parking occupancy at any given time through variable parking pricing.
Design Guidelines
Policy & Implementation
The Role of Local Government & Transit First Policies
Guiding Principles of Land Use
Flexible Zoning Strategies
Street Design Implementation
Revising Transportation Analysis Practices
Transportation Demand Management
Rethinking Vehicle Parking Requirements
Parking Management
Best Practices to Attract Successful Developers
Clarifying Design Expectations
Integrating Retail into Transit Oriented Development
Community Planning for Rail Transit
Additional Resources
Photo of a camera above parked vehicles in a parking garage
Camera Operating in Parking Structure (Source: Adobe Stock - Jayzynism)